How to create TikTok ads for small businesses
Start your first Ads
Here’s a step-by-step tutorial on how to promote your TikTok video using ads:
Step 1: Set Up a TikTok Ads Account
- Go to the TikTok Ads Manager: Visit TikTok Ads Manager and click on “Create an Ad.”
- Sign Up: Complete the sign-up process by providing your email, phone number, and other required information.
- Business Information: Fill in details about your business, including billing information and ad objectives.
Step 2: Create a New Campaign
- Click “Campaign”: On the TikTok Ads Manager dashboard, click “Campaign” in the top menu.
- Choose Your Advertising Objective:
- Traffic: To drive more people to your website or landing page.
- Conversions: To encourage specific actions (e.g., sign-ups, purchases).
- App Install: To promote app downloads.
- Set a Campaign Budget: Choose between a “Daily Budget” or a “Total Budget” based on your advertising goals.
Step 3: Set Up Your Ad Group
- Placement: Choose where you want your ad to appear:
- Automatic Placement: TikTok will place your ad across its networks for optimal results.
- Select Placement: Manually choose platforms (TikTok, Pangle, or News Feed Apps).
- Targeting: Define your target audience based on location, age, gender, languages, interests, and behaviors.
- Budget & Schedule:
- Set your daily or total budget.
- Choose the start and end date for your ad campaign.
- Select the “Dayparting” option if you want your ads to run at specific times.
Step 4: Create Your Ad
- Select Ad Format: Choose from image, video, or carousel ad formats (video ads are the most popular and effective on TikTok).
- Upload Your Video: Ensure your video is in a 9:16 aspect ratio, clear, and high-quality. Keep it engaging and capture attention within the first few seconds.
- Add Text & Call-to-Action (CTA): Include a short, catchy caption and a CTA like “Shop Now,” “Learn More,” or “Sign Up.”
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Step 5: Set Your Bidding and Optimization
- Bidding Strategy:
- Cost Per Click (CPC): Pay each time someone clicks your ad.
- Cost Per Mille (CPM): Pay for every 1,000 views.
- Cost Per View (CPV): Pay when a user watches a certain percentage of your video.
- Optimization Goal: Choose whether you want to optimize for reach, clicks, or conversions.
Step 6: Launch Your Ad
- Preview Your Ad: Check how your ad will appear to users to ensure it looks good.
- Submit for Review: TikTok will review your ad to ensure it complies with their guidelines. This usually takes 24 hours or less.
- Monitor Performance: Once your ad is live, track its performance in the TikTok Ads Manager. Pay attention to metrics like impressions, clicks, conversions, and engagement rates.
Tips for Success
- Use Trending Sounds: TikTok videos with trending sounds often perform better.
- Keep Videos Short and Engaging: Capture attention within the first 3 seconds.
- Experiment with Different Ad Formats: Test different formats to see which one works best for your target audience.
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By following these steps, you’ll be able to effectively promote your videos using TikTok Ads and attract more followers to your profile.
